VADMO Summer Quarterly Meeting

July 27-28, 2017, The Westin Tysons Corner

Program Agenda

Thursday, July 27, 2017

12:00 PM    Registration Opens - All sessions in the Palm Court

1:00 PM      Panel Discussion 

“Family Reunions – Coordinating a Reunion Planning Seminar
in your City”

  • Edith Wagner, Reunions Magazine Editor-In-Chief
  • Victoria Matthews, Tourism Sales Manager, City of Fredericksburg
  • Cheryl Morales, Marketing Manager, Newport News Tourism Development Office

2:00 PM     Membership Survey 

  • Steve Galyean, Partnership Marketing Development Director, VTC
  • Debbie Aylor, Tourism Manager, Spotsylvania County Department of Tourism

2:30 PM     Virginia Tourism Corporation (VTC) Presentation

“Media and Co-op Plans”

  • Lindsey Norment, Assistant Brand Director, VTC
  • Thad Smith, Brand Director, VTC

3:30 PM    Break

3:45 PM    Board Shuttles to Tysons Corner Center

4:30 PM    Tour and Discussion - Tysons Corner Center

“Marketing Shopping as a Destination Experience”

  • Rebecca Willcox, Events & Communications Manager, Tysons Corner Center

5:30 PM    Reception at Tysons Corner  (Location TBA)

6:30 PM    Dinner on your own or utilize special rate at Fogo de Chao restaurant

(Guests Must RSVP in advance on the VADMO event registration page for Fogo de Chao)

8:30 PM    Shuttles return to hotel


Friday, July 28, 2017


7:30 AM       Hotel Breakfast Buffet

7:30 AM    VADMO Board Meeting - Sequoia Executive Room

9:00 AM       Hotel Re-design - “If You Build It, They Will Come” 

  • Jim Walent, VP Capital Asset Director, B.F. Saul Company
  • Erica Killam, Capital Asset Project Manager, B.F. Saul Company
  • Michael Larson, The Westin

Session Description: Jim Walent and Erica Killam know what it takes to put heads in beds. Join us for this session on hotel design and renovation. What's hot, what's not, and what's trending in the fast-paced realm of hotel renewal, reformation and innovation!

10:15 AM     “Retail Therapy In a Small Town Setting”

  • Kyle Meyer, Community Revitalization Specialist, Virginia Main Street Program and VA Dept. of Housing and Community Development

Session Description: Attracting and retaining Main Street retail and how to promote shops and shopping. How the Main Street program works in tandem with local CVB's and DMO's.
This session will include take-away tips, techniques and success stories from Main Street communities on not only creating a great retail environment but economic development and community planning.

11:00 AM     Break

11:15 AM     VA-1 Updates

  • Eric Terry, President, VRLTA

11:30 AM     Panel Discussion:

“Finding, Getting and Keeping Military Reunions” 

  • Edith Wagner, Editor-In-Chief, Reunions Magazine
  • Mike Stoupa, Sales Manager, Discover Prince William & Manassas
  • Dean Miller, National Sales Manager, Visit Fairfax

12:30 PM    Member Meeting and Lunch

2:00 PM      Adjournment


The Westin Tysons Corner Information

Special VADMO Rate

Single Room Rate: $139* / night

Double Room Rate: $159* / night

*charges & taxes not included*

Please make your reservations by July 13, 2017


7801 Leesburg Pike
Falls Church, VA 22043


Pricing to Attend

  • DMO Members - $125
  • Allied Member - Free
  • Non-Members - $225
  • Students- $75 (Includes all sessions and luncheon on Friday)
  • Special Rate for Fogo de Chao dinner on Thursday. Make reservations here.

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