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Spring 2024 VADMO AAA/Tour Operator Sales Blitz

About

Join VADMO as we canvas AAA offices and meet with tour operators in our bordering state/drive markets. We have three teams with leaders for three sets of dates. Each team has room for a third member to join, or we could set up a fourth team if we have interest from our partners:

Team Pennsylvania & New Jersey – June 3-7, 2024

Jim Coggin, Virginia Beach CVB; Toni Bastian, Richmond Region Tourism; Hannah Oliver, Loudoun County Tourism

Team North & South Carolina  – June 10-14, 2024

Andrew Marks, Lynchburg Tourism; Teresa Lamb, Visit Charlottesville

Team Atlanta Metro & Coastal GA/SC/NC – June 17-21, 2024

Bruce Newton, Hampton CVB; Dana Howe, VisitNorfolk; Jo Slack, Chesapeake CVB

Thanks to Virginia Tourism for their support in providing canvas bags, binders and giveaway items for this mission.

What will the AAA Offices / Tour Operators receive?

At each of our visits, a Resource Binder with profile sheets from participating DMOs and a Virginia Is For Lovers bag filled with “goodies” supplied by the participants to be shared. Teams will review each of the destinations/profile sheets in the binder with the tour operators or AAA auto travel counselors.

Benefits to participating DMOs:

For those only sending profile information, be assured that everyone’s profile sheet and destination will be included in the Resource Binder and reviewed with staff members who make travel recommendations. Sample itineraries for tour operators will be shared or created during our desk side calls. An after-action report will be sent to participating DMOs with office mailing address, staff listing with contact information and any special notes or requests made during our presentation for follow up.

Costs:

$100 for DMO’s participating in the actual Blitz, making calls to tour operators and AAA offices.

$125 for DMO’s participating by sending materials to be included in the calls.

Deadlines and Materials:

  • Registration cut off is May 1, 2024 – If you are able to be a traveling partner, please let us know ASAP.
  • Materials need to be received by May 10, 2024 -- Each DMO will need to send their destination profile sheet in a 3-hole punched plastic sheet protector along with their Visitor Guide booklet to be included in the binder. The Visitor Guide should be in a separate  plastic sleeve or included in the same sleeve with the profile sheet. 100 copies of each will be needed to cover all of our calls and we’ll be prepared for our 4th team.
  • Gift items included in the bags will give DMOs additional exposure. Consider small items, like ink pens, hi-liters, cell phone pockets or other similar sized items. No large water bottles, please. We are stuffing 100 bags, so send as many items as you would like to share in each of the bags.

DMOs will need to send their profile sheets, visitor guides and giveaway items in advance for placement in binders and bags. Be sure to mark VADMO Mission on the shipping label or box and send to:

Bruce Newton / VADMO Mission

Hampton Convention & Visitor Bureau

1919 Commerce Drive – Suite 290

Hampton, VA 23666

Hope you can join us!



REGISTER NOW

VADMO Spring Symposium 2024


March 26-28, 2024

The Virginia Crossings Hotel & Conference Center

Richmond, VA


Sign up now for this annual VADMO event that will focus on growing your recreational assets, sports tourism, and public private partnerships for recreation and sports infrastructure.

We have an exciting agenda planned for attendees that includes an Opening Reception and Tour of the new Henrico Sports and Entertainment Complex, a Keynote Address will be provided by Parney Parnell, former Operations Manager for the Flying Squirrels, and multiple panel discussions will be included on topics from infrastructure to Virginia Trails

Additionally, the prestigious Virgo Awards will be presented to communities that have demonstrated Best Practices in their local initiatives, marketing strategies and events. 

If you are interested in being a sponsor for this exciting and educational program, please contact susan@associationbuilders.com.


To book a room at The Virginia Crossings, use this link:

https://group.tapestrycollection.com/3waqzc


Thank you to the 2024 VADMO Tourism Symposium Sponsors

Gold Sponsor


Silver Sponsors





Opening Reception & Tour Sponsor


Virgo Award Sponsor





 

Congratulations to the 2023 Virgo Travel & Tourism Award Winners!


Advertising and Promotions Award for budgets of more than $1 Million

  • Visit Williamsburg with the Life At Your Pace Campaign

Advertising and Promotions for budgets of less than $1Million

  • Smithfield/Isle of Wight for ShopTalk "Let's Dish" Video Series

Niche Tourism Award

  • Culpeper Tourism "Right the Record" Campaign


Regional Marketing Initiative Award

  • Gloucester County Marketing Plan 2022

Destination Event of the Year Award

  • Suffolk Tourism – 44th Annual Suffolk Peanut Fest

Tourism Professional of the Year Award

  • Paige Read, Culpeper Tourism and Economic Development



Visitor Center of the Year Award

  • Gloucester County Virginia Visitor Center


Creative Pandemic Marketing Award

  • Suffolk Tourism: Love Local, Buy Suffolk -         A Hospitality Community & Consumer Outreach Program Campaign




VADMO had many exciting presentations at our 2023 Spring Symposium in Suffolk, VA, and we want to share these great presentations with the Symposium Attendees and our membership.  We will be adding additional presentations for your review.

VADMO-Connecting with Outdoor Enthusiasts Jessica Bowser.pdf

VADMO-How Best to Work w Travel Media Mindy Bianca.pdf

VADMO-Keynote Leadership, Diversity and Inclusion Lakita Frazier.pdf

VADMO-VA 250 Program Cheryl Wilson.pdf

VADMO-VA 250 and Grants Staci Martin.pdf

VADMO CBL Presentation Jessica Hartness.pdf




About VADMO


The Virginia Association of Destination Marketing Organizations invites members, prospective members, allied members and the public, to use this site as a resource and to learn more about our association.

Our Mission: To offer our members advocacy, networking and professional development opportunities for the purpose of member destination success.  

Please use the easy navigation links located on the top bar, to find areas of special interest:

  • For DMO Members, there is a "Members Only" section.
  • For prospective members the "Membership" section is a good place to start.
  • For Allied Members, the "Members" list under "Membership" will prove useful.

 



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Virginia Association of Destination Marketing Organizations, 7330 Staples Mill Road, Box #364, Richmond, VA 23228
Email: vadmo@associationbuilders.com 

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